Emerging financial companies are basing their business models on potential and rapid growth. With the use of digital technologies, they can respond to the needs of their customers in order to distribute their services. This has grown exponentially. This has shown to be key to quickly respond to the needs of their customers.
With this in mind, the financial services industry has seen the need to transform the way they do business and have begun to think about how digital transformation impacts them, having as one of their current priorities innovating at all times, It is not known where the next competitor can come from.